法国NEOMA诺欧商学院
法国NEOMA诺欧商学院在线咨询
英文名称:NEOMA Business School 地址:法国
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  • emba
  • dba
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官方网址:https://neoma-bs.fr/
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法国诺欧商学院DCM文化产业管理博士项目招生简章

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法国诺欧商学院
NEOMA Business School
DCM 文化产业管理博士
Doctor of Business Administration in Cultural Management

China中国
法国France

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Slogan:
O ever dedicated, O ever leading
永远专注,永远领跑未来

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如果/IF
您在这个行业高度很久了......
作为企业家的危机感正在浮现......
想要突破已有的认知边界......
希望找到文化领域新的立足点......
IF  You have been positioning at such a level for a long time… You are getting the sense of crisis as an entrepreneur… You want to break through your existing cognitive boundaries... You hope to find a new foothold in the industry...

那么/THEN
这里有一群和您一样希望突破自我,
愿意另辟蹊径在文化领域寻求创新的企业家们。
这里有强大的师资力量和专业的服务团队,
蓄势待发并准备助力你开启探索未知的学习模式。
THEN There is a group of entrepreneurs who are as eager as you to break through in your industry, and willing to find new ways to seek innovation.

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一个引领你成为学者型企业家和实践型思想家的商学院
An influential business school dedicates in leading you to be a scholarly entrepreneur and practical thinker.

为了适应全球文化产业的发展,未来的领导者需要应对文化产业的多项技能,除了出色的个人领导能力之外,他们也需要综合考虑众多利益相关者的愿望,无论这些愿望来自客户,员工、业务合作伙伴、还是整个社会。他们必须在战略和运营决策中不断创新从而实现最终的经济效益。中国作为正在崛起的世界大国,文化产业也在迅速发展当中,从而相关文化产业的政策也已相继出炉,这将为中国文化产业开启了一次极大的挑战和机遇,中国文化产业将成为国民经济支柱性产业。
在这样的背景下,法国诺欧商学院-DCM文化产业管理博士项目应运而生。它是以文化为特色的国际博士项目。法国诺欧商学院-DCM文化产业管理博士的课程设置兼具文化和管理理论研究的深度。这样的配置可以确保学员系统全面的掌握文化专业知识,同时收获管理的核心理论并针对学员所研究的产业课题提供产业赋能。除了国内课程之外,我们的学习场地也扩大至全球范围,学员将有机会去往全球知名院校和顶级行业企业进行学习交流和实地参访。

In order to adapt to the development of global cultural industry, future leaders need multiple skills in respond to cultural industry. Besides excellent personal leadership, they also need to consider the wishes of many stakeholders, whether these wishes are from customers, employees, business partners, or the whole society. They must constantly innovate in strategic and operational decisions to achieve the ultimate economic benefits.  China as  one emerging  world large country , its cultural industry is also developing rapidly. As a result, relevant policies of cultural industry have been put forward one after another. This trend will open up a great challenge and opportunity for China's cultural industry, which will become the pillar industry of the national economy.
Under such background, NEOMA Business School DCM program comes into the picture. And which is an international doctoral program characterized by culture.
The curriculum of the French NEOMA Business School DCM program combines the depth of cultural and management theory research. This configuration ensures that students can systematically and comprehensively master the cultural expertise, meanwhile harvesting the core theory of management  and providing industrial empowerment for the industrial issues studied by the students.. In addition to the domestic curriculum, our learning venues have also expanded to a global scale, students will have the opportunity to go to world-renowned institutions and top industry companies for visits, studies and communication.


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"在如今这样竞争激烈的社会,生存下来的人不是那些最强的,而是那些最能适应潮流的。在复杂性已经成为常态,积极性和创新的才是解决方案的今天, NEOMA商学院应势而上,更新了管理方法并将其置于战略的核心。"
These days, it is not the strongest who survives, but the most adaptable. Nowadays, complexity has become the norm, enthusiasm and innovation are the solutions. It is in response to this new situation that NEOMA Business School renews the managerial approaches and puts them at the heart of its strategy.
-- Dean of NEOMA Business School

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诺欧商学院的收获
Study at NEOMA Business School, you will have the opportunity to

在兼具学术与实践水平的世界级商学院求道;
Study in a world-class business school with high academic and practical level

在跨越式可持续性的发展模式下成为引领者;
Become a leader under the leap-type sustainable development mode

在最成熟的世界金融发展中心拓宽行业视野;
Broaden your industrial vision at the most mature financial center of the world

在中西方资深教授教导下成功完成个人蜕变。
Succeed in personal transformation under the guidance of senior professors from both China and the West.

NEOMA, Bridging You and World
诺欧,连接你与世界

你You
世界World
视野Vision
领航者Leader

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WHY NEOMA?
诺欧商学院
NEOMA商学院拥有双重志向:
首先,成为欧洲最好的学校之一以及被公认为商业领域的特级合作伙伴。

其它,NEOMA商学院希望培养出敏锐创业意识的敏捷创新领导者,成为拥有强大国际影响力的商学院。在三个校区(兰斯、碧昂和巴黎),诺欧商学院拥有大量项目,包括学士项目、DBA项目,以及高级管理者教育项目。

NEOMA Business School holds double ambition:

Firstly, to be ranked among the best European schools while being recognized as a privileged partner in business.

Secondly, NEOMA Business School has the desire to become the reference when it comes to producing agile and innovative leaders with a keen sense of entrepreneurship, and for its strong international dimension. Across 3 campuses (Reims, Rouen and Paris) NEOMA BS has a large portfolio of programs including Bachelor's, DBA programs and Executive Education.

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WHY NEOMA?
关于诺欧商学院

法国诺欧商学院(NEOMA Business School)连续六年进入《金融时报》欧洲商学院50强,《金融时报》金融学全球排名30位,管理学全球排名34位。法国诺欧商学院超过5万多的校友遍布120个国家,200余家重要的企业合作伙伴。
NEOMA Business School has entered the <Financial Times> Top 50 Business Schools in Europe for six consecutive years. It has a global ranking of 30 in finance and 34 in management according to <Financial Times>. At the same time, NEOMA Business School has more than 50,000 alumni all over 120 countries and more than 200 important corporate partners.

诺欧商学院的研究方向广,覆盖学校8个学术院系:经济、文化、人与组织、战略和创新创业、市场营销、信息系统、供应链和决策、财务、控制与法务、金融与国际事务。诺欧商学院是目前法国精英高商系统面向中国管理者招收国际博士学位项目排名顶尖的院校。其国际博士学位项目设置有3:2的中法导师比例。诺欧商学院注重个性化培养,拥有教学相长的学习氛围和舒适的学习环境。
NEOMA Business School has a wide range of research fields, covering eight academic departments: economy, culture, people and organization, strategy and innovation&entrepreneurship, marketing, information systems, supply chain and decision making, finance, control and legal affairs, finance and international affairs. NEOMA Business School is currently ranked among the top universities in the French Grande Ecole system for Chinese managers to enroll in a DBA program. The international doctoral degree program set the ratio of Chinese and French professors as 3:2. NEOMA Business School focuses on individualized training and offers a comfortable learning environment and atmosphere with teaching benefits teachers and students alike.

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法国诺欧商学院(NEOMA Business School)由世界著名的兰斯高等管理学院(Reims Management School-ESC Reims)和鲁昂高等商学院(Rouen Business School-ESC Rouen)合并而成。鲁昂高商是历史上第二所成立商学院,合并前两校均位列法国十大高商,以培养世界高级商业精英而闻名于世。合并后的法国诺欧商学院成为欧洲规模最大、研究实力最强的商学院之一,NEOMA商学院凭借 AACSB,EQUIS和AMBA三大认证,跻身欧洲最顶尖的商学院行列,并成为企业的理想的合作伙伴。
NEOMA Business School is the merger of the world-famous Reims Management School-ESC Reims and the Rouen Business School-ESC Rouen. Rouen Business School is the second founded business school in the history. These two schools were ranked among the top ten business schools in France and were famous for cultivating the world's top business elites. The merged NEOMA Business School is one of the largest business school with the strongest research capacity in Europe. With its AACSB, EQUIS and AMBA certifications, NEOMA Business School is ranked among the best European schools, whilst being recognized as an ideal partner to enterprises.

法国诺欧商学院为中国教育部认可并推荐的法国商学院,其颁发的证书国际认可。
NEOMA Business School is a French business school recognized and recommended by the Ministry of Education of China, and its certificate is internationally recognized.

QS世界大学排名
QS World University Rankings

英国金融时报
Financial Times

1)2018年《金融时报》全球金融学科排名第25位
Ranked 25th in the Global Financial Studies of the <Financial Times> in 2018
2)2018年QS全球商学院EMBA排名Top 100
Top 100 in the ranking of 2018 QS Global Business School EMBA
3)法国最有影响力的国际商学院排名第4
Ranked 4th among France's most influential international business schools
4)欧洲商学院排名前50
Top 50 among European Business Schools

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法国诺欧商学院院长,戴尔芬·芒索2018年7月被任命为国际商学院权威认证AACSB欧洲咨询委员会的主席。AACSB是针对高等管理学教育项目的最具主导性美国权威认证机构,它于1908年工商管理硕士(MBA)诞生于美国哈佛大学,至今已有近百年的历史。三顶皇冠中当数AACSB资格最老、含金量最高,获得AACSB认证的商学院也随即被视为教学质量一流的商学院。因为三项认证中,AACSB平均认证时间需要5-7年,这是为什么国际商学院把AACSB认证看作是商学院最高荣誉的他原因。需要注意的是,并非所有AACSB会员单位都取得了AACSB认证,只有达到"认证标准"得会员单位才被称为"认证会员单位",全世界仅有5%的商学院取得了这项精英认证。AACSB International 教育认证制度之严,标准之高、冠居全球,世所公认。
In July 2018, Delphine MANCEAU, the Dean of NEOMA Business School, was appointed the Chairman of the AACSB European Advisory Committee, an international business school authority. AACSB is the most leading US authoritative certification organization for higher management education programs. It was born in Harvard University in 1908. It has been nearly a hundred years old. Among the top three crowns, the AACSB is the oldest and the most valued certification. AACSB-certified business school is regarded as the first-class business school.  Among the three certifications, AACSB certification takes 5-7 years for authorization, which is the reason that international business schools regard AACSB certification as the highest honor. It should be noted that not all AACSB members have obtained AACSB certification. Only the members that meet the "certification standards" are called "certified members". There is only 5% of the world's business schools who have obtained this elite certification. The AACSB International certification system is strict with high standards, thus it is recognized worldwide.

诺欧商学院

三大国际认证
三大国际认证的商学院(又称三冠认证),是指同时被AACSB(美国国际商学院联合会)、 EQUIS(欧洲质量发展认证体系)及AMBA(英国工商管理硕士协会)所认证的商学院。目前,在全球也只有不到5%的商学院获得了三重认证。诺欧商学院同时获得EQUIS,AACSB和AMBA的认 证,因此它也被称为是"三冠王"认证的商学院。其中EQUIS,AACSB和AMBA三项国际认证的性质各不同,相互补充。
The internationally triple accredited business schools (also known as the Triple Crown Accreditation) refer to those schools accredited by AACSB (The Association to Advance Collegiate Schools of Business), EQUIS (EFMD Quality Improvement System) and AMBA (The Association of MBAs). Currently, less than 5% of business schools worldwide receive triple certification. NEOMA Business School is accredited by EQUIS, AACSB and AMBA, so it is also known as the "Triple Crown" certified business school. The three international certifications of EQUIS, AACSB and AMBA are different and complement to each other.

国际商管学院促进协会(AACSB)是世界上最大的商业教育联盟,是国际公认的最好商学院的质量标志。
The Association to Advance Collegiate Schools of Business (AACSB) is the world's largest business education alliance and is internationally recognized as a hallmark of quality reserved for the world's best business schools.

EQUIS是由欧洲管理发展基金会(EFMD)授予和运营的全球认证体系,其使命是提高全球管理教育的标准。
EQUIS is a global accreditation scheme granted and run by the European Foundation for Management Development (EFMD), whose mission is to raise the standard of management education worldwide.

工商管理硕士协会(AMBA)是国际公正的权威机构,代表了研究生商业教育的最高成就标准,并且只有全球最好的项目才能获得。
The Association of MBAs (AMBA) is the international impartial authority that represents the highest standard of achievement in postgraduate business education and is earned only by the best programs globally.

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借鉴--全球经验
Referring - Global Experience
今天的商业故事已经不能简单重复了,因为每一个行业者都拥有独一无二的经历,我们致力于在各地寻找每一个好的故事。
Today's business story can't be simply repeated, because every entrepreneur has a unique start-up story. We are committed to finding every good story across the continents.

领略--前瞻视野
Experiencing - Frontier Vision
参访国际知名企业的期间,我们不仅会学习先进的管理策略,也会去感受不同文化下孕育的教学理念。
During the visit to internationally renowned companies, we will not only learn advanced management strategies, but also experience the teaching ideas fostered by different cultures.

启发--多元智慧
Inspiring - Multiple Wisdom
正确地了解文化的过去、现在和将来,是一个拥有全球视野的文化产业领导者具备的基本能力。参观名校期间,学员将会倾听一流专家学者对文化的探讨和研究。
Being able to precisely understand global economy's past, present and future is a basic capability for a business leader with a global perspective. During the visit to prestigious universities and the World Bank, students will participate in the lectures of world leading experts and scholar's exploration and research in the global economy.

洞彻--国际哲学
Discerning - International Philosophy
无论是在最富创新活力的美国,还是有历史贵族教育沉淀的英国,或是浪漫承载生活的法国,我们会根据每个国家的特点,为学员提供最完美的研学体验。
No matter where it will be, either in the most innovative and dynamic place - America, or the country renowned for historical aristocratic education - United Kingdom, or the romantic life-bearing place - France, we will provide students with perfect research experience according to the characteristics of each country.

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DCM培养目标
The Educational Objective of DCM Program

全球化能力
本地化生存
Globalized ability
localized survival

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七大核心价值
Core Value
· 一个世界顶级的学位
· ONE world-class doctoral degree
· 两种思维模式的碰撞
· TWO kinds of thinking experience collision
· 三洲产业资源的整合
· THREE continents' industrial resources integration
· 四维一体的生态融合
· FOUR dimensional ecological integration
· 五大校友平台的共享
· FIVE alumni platforms' sharing
· 六类学业获取的路径
· SIX kinds of pathways for learning
· 七大专业团队的服务
· SEVEN professional team services

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专业服务团队
Professional service team
· 领先的专家智库
Leading expert think tank
· 专业的教学配套
Professional teaching package
· 持续的产业赋能
Continuous industrial empowerment
· 卓越的学术服务
Excellent academic service

DCM文化产业管理博士项目服务团队拥有极具专业性与资深的博士课程开发体系与经验。同时,丰富且领先的导师资源是支持专业课程的最佳助力,使团队在课程研发的过程中,能够充分并有针对性的将课程本身的特点与产业完美的结合。
The DCM program service team has a highly professional and mature curriculum development system and experience. At the same time, rich and leading tutor resource  is the best support for professional courses, so that the team can fully and specifically combine the characteristics of the course with the industry in the process of curriculum development.

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产业赋能
Industrial Empowerment Services

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课程目的
Purpose of DCM
Thinking   思考
Studying   学习
Research   研究
Practice    实践
Industry    产业
Leading    引领
Finance     金融

我们鼓励学员学会质疑、批判以及系统的思考,以更积极的姿态参与到研究与实践过程中。在国内外资深教授的指导下,敢于对现有环境产生怀疑,对商业环境和应对之策能够深度剖析,在人生的每个阶段都能实现"思考-研究-实践-引领-学习-产业-研究-金融"的跨越式可持续发展,并打造以"产学研融"为灵魂的行业生态圈,成为热爱思考的企业管理者或学习型组织。
Students are encouraged to question, criticize, and think systematically, and to participate in research and practice in a more positive way. Under the guidance of senior professors of China and abroad, students are expected to dare to doubt the existing environment, and analyze the business environment and countermeasures in depth. As a result,  at each stage of life, students can realize the leap-type and sustainable development of"Thinking-Research-Practice-Leading-Studing-Industry-Research-Finance". With the development of an industry ecosystem with " industry, study, research and finance " as the soul of this program, students can finally become the corporate manager or learning organization that loves to think.

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课程设置
Curriculum
法国诺欧商学院-DCM文化产业管理博士项目是为企业管理者量身打造的国际博士学位项目, 旨在将学员培养成学者型企业家和实践型思想家。国际博士学位项目的课程设置为学员提供完整和系统的理论框架,课程设置由核心管理课程/文化专业核心课程/产业赋能服务/研究方法课程/论文工作坊/NEOMA全球飞行课堂构成。
NEOMA Business School-DCM program is an international doctoral program customized for enterprise managers.  It's aimed at cultivating students into scholarly entrepreneurs and practical thinkers. The curriculum of this international doctoral degree program provides a complete and systematic theoretical framework for participants. The curriculum consists of core course of management, core course of culture, industrial empowerment services, course of research method, thesis workshop and NEOMA global class.

教学安排
Teaching Arrangement

标准学制为 3 年(不脱产在职学习),共 15 门必修课程,周末集中授课。在此期间,学员需完成小组作业,报告,阶段性的考试以及论文的撰写与答辩。
The standard academic duration is 3 years (part-time), with a total of 15 compulsory courses. Classes are given on weekends. During this period, students are required to complete group assignments, reports, periodic exams, paper writing and paper defense.

核心管理课程
Core Course of Management

作为一项以实践为导向,文化产业管理为方向(Doctor of Business Administration in Cultural Management)的博士学位课程。该核心课程具备世界级的文化产业管理标准与全球文化产业的特色,极力为学员提供了一个全面系统的理论框架与研究方法,同时深入探讨符合新形势下的文化产业发展管理模型与理论。作为一项以实践为导向,文化产业管理为方向(Doctor of Business Administration in Cultural Management)的博士学位课程, 该核心课程具备世界级的文化产业管理标准与全球文化产业的特色,极力为学员提供一个全面系统的理论框架与研究方法,同时深入探讨符合新形势的文化产业发展管理模型与理论。
As a practice-oriented doctoral course in cultural management (Doctor of Business Administration in Cultural Management), the core course has world-class cultural industry management standards and global cultural industry characteristics. It strives to provide students with a comprehensive and systematic theoretical framework and research methods, and at the same time conducts an in-depth discussion of management models and theories of cultural industry development in line with the new situation.

· 实验设计
· Experimental Design
· 战略研究
· Research on Strategy
· 组织学
· Organizational Theory
· 多元文化情境下的研究
· Conducting Research in a Multicultural Environment

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文化专业核心课程
Core Courses of Culture

通过跨学科的学习和培训,围绕文化创意研究、文化产业案例分析、投资策略分析等话题,打造和提升学员成为复合型文化产业经营和管理人才,并具有丰富的人文素养、深刻的产业洞察力、敏锐的科技意识和卓越的管理能力,能够引领未来文化产业的不断升级发展。
Through interdisciplinary study and training, around issues such as cultural creative research, cultural industry case analysis and investment strategy analysis, we will cultivate students to become compound management talents that can lead the continuous upgrading and development of the future cultural industry with their rich humanistic qualities, profound industrial insights, keen technological awareness and excellent management abilities.

· 文化产业概述
· An Introduction of Cultural Industry
· 中外哲学研究
· Study on Chinese and Foreign Philosophy
· 文化产业商业模式研究
· Study on Business model of Cultural Industry
· 文化市场营销学
· Cultural Marketing
· 文化创意研究
· Research in Cultural Innovation

研究方法课程
Course of Research Method

研究方法由校方选择具有丰富指导经验、长期文化产业研究与具备经营经验的博士学位教授授课。课程目标是帮助学员培养有效系统分析问题,解决问题的思维和能力。特别是当学员进入产业赋能项目中,能够关注并提炼一个更客观更严谨的作为研究者的研究观点和研究结果。
The course of research method is taught by a doctoral professor with rich guiding experience, long-term cultural industry research experience and management experience chosen by the university. The objective of the course is to help students develop their thinking and ability to analyze and solve problems effectively and systematically. Especially when students enter industry empowerment projects, they can pay attention to and refine a more objective and rigorous research viewpoint and research results as researchers.

· 研究导论
Introduction to Academic Research
· 定性研究
Qualitative Research
· 定量研究I
Quantitative Research I
· 定量研究II
Quantitative Research II
· 混合研究方法
Mixed Research Methods
· 有效撰写个人论文
Effective writing of thesis

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论文工作坊
Thesis workshop

作为研究者,特别是博士学位论文的写作是提高研究能力的重要环节。论文工作坊帮助学员明确自己的研究目标和问题,从而让学员选择适合自己同时具备博士学位论文深度的选题。学员通过专业的方法来评价自己的选题是否达到应有的要求,从而不断完善选题,为论文写作提供有力的支撑,实现并达到博士学术水平并对学员实际产业具有指导意义的论文。
As a researcher, the writing of a doctoral thesis is an important part to improve the research ability. The thesis workshop helps students to define their research objectives and problems, so that they can choose the topic which is suitable for themselves and has the depth of a doctoral thesis. The students use professional methods to evaluate whether the topics meet the requirements, so as to continuously improve the selection of topics, provide strong support for thesis writing, and finally achieve the goal of a thesis of doctoral academic level which has guiding significance for students' industry.

· 论文工作坊
Thesis Workshop
· 论文答辩
Thesis Defense

产业赋能服务
Industrial Empowerment Services
CPMC全球化产业赋能包含三种:持续发展、金融服务和全球能力。CPMC全球化产业赋能是强调通过构建全球学产研生态圈,联结全球的专家、学者、企业家、经济界、金融界、投资界,投资机构及管理界,共同构建理论研究者与实践者之间的桥梁,并倡导企业家终身学习理念,为企业全球化持续发展赋能,最终为企业注入强劲发展动力。
The global industry empowerment of CPMC includes three types: sustainable development, financial services and global capabilities. CPMC's global industry empowerment emphasizes on building a bridge between theoretical researchers and practitioners with experts, scholars, entrepreneurs, economic circle, finance circle, investment circle and management circle through the construction of a global academic-industry-research ecosystem. It advocates the concept of lifelong learning for entrepreneurs in order to empower the sustainable development of the enterprise's globalization, and finally inject strong development momentum into the enterprise.

· 打造精品项目
· Building Elite Program
· 设计商业模式
· Designing Business Model
· 塑造文化品牌
· Shaping Cultural Brand
· 获取政策扶持
· Getting Policy Support
· 聚焦融资渠道
· Focusing on Financing Channels
· 谋略管理之道
· Scheming Management Strategy
· 使用知识产权
· Using Intellectual Property
· 策划创意营销
· Planning Creative Marketing
· 接轨互联网+
· Connecting to the Internet +
· 规范财务税收
· Regularizing Finance and Taxation
· 助力企业上市
· Providing IPO help
· 推动行业发展
· Promoting Industry Development

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NEOMA全球飞行课堂
NEOMA Global Class
NEOMA的全球飞行课堂,将安排以管理和金融为主题的商务飞行计划,为学员提供参与研究全球管理模式及金融市场的机会。此次横跨亚欧美三大洲的全球飞行课堂中,我们将带领学生到上海之外的世界三大经 济、金融中心进行参访。学员除了在世界顶级高校和商学院进行学术交流和经验分享之外,也将深入到当地的合作企业及机构,与国际专家学者互动交流,对商业管理以及金融领域的前沿话题进行分析研究。
NEOMA Global Class will arrange the global classes with the theme of management and finance to provide participants with the opportunity to join in research on global management models and financial markets. In this global class across three continents, Asia, Europe and America, we will take students to visit the world's top three economic and financial centers outside Shanghai. In addition to academic exchanges and experience sharing among the world's top universities and business schools, students will also visit local cooperative enterprises and institutions to interact with international experts and scholars to analyze and study the frontier topics of business management and finance.

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师资力量(部分)
Faculty(Part of them)

师资优势
1.设置为3:2比例的导师体系的国际博士项目
2.个性化培养,100多位行业智库专家教授储备
3. 教学相长的学习氛围和舒适的学习环境,实践与理论齐头并进
4.连续6年进入《金融时报》欧洲最佳商学院50强
Faculty Advantages
·   International doctoral program with  3:2 of the tutor system
·   Personalized training taught by more than 100 industries' think tank experts and professors reserve
·   Combination of practice and theory, comfortable learning environment and atmosphere which benefits both teaching and learning.
·   Top 50 European Business School on the Financial Times for 6 consecutive years

Professor Sébastien LLEO
诺欧商学院金融系教授
定量金融学(CQF)证书导师
研究领域:投资管理,风险管理,资产定价,随机控制和随机分析,行为金融学和金融决策理论。
Professor of Finance, NEOMA Business School
Quantitative Finance (CQF) Certificate Instructor
Research areas: investment management, risk management, asset pricing, random control and stochastic analysis, behavioral finance and financial decision theory

Professor Jennifer A. Harrison
法国诺欧商学院组织行为和人力资源管理教授
加拿大行政科学协会人力资源部主席
研究领域:组织中的性别和多样性,积极情绪和异常行为。
Professor of Organizational Behavior and Human Resource , NEOMA Business School
Management, Chairman of the Human Resources Department of the Canadian Administrative Science Association
Research areas: gender and diversity in organizations, positive emotions and abnormal behavior

Professor Ga?l BONNIN
法国诺欧商学院教授、博士生导师
研究领域:设计,创新与改革和市场导向等多个领域,技术营销领域,消费者行为学。
Professor and doctoral tutor, NEOMA Business School
Research areas: design, innovation, reform, and marketing orientation; technical marketing, consumer behaviour

Professor Hae-Jung HONG
法国诺欧商学院全球管理和战略人力资源管理教授
研究领域:侧重于多元文化在全球组织中的角色,创造与创新,知识转移,跨文化冲突管理和全球人才管理。
Professor of Global Management and Strategic Human Resource Management, NEOMA Business School
Research areas: focus on the role of multiculturalism in global organizations, creation and innovation, knowledge transfer, cross-cultural conflict management and global talent management

Professor Birgit SCHYNS
法国诺欧商学院人力与组织关系管理教授
研究领域:领导力与职业的发展提升,领导力的洞察及交流理论,领导力的消极层面,领导力与职业的发展提升。
Professor of Human and Organization Relationship Management, NEOMA Business School
Research areas: leadership and career development, leadership insight and communication theory, negative aspects of leadership, leadership and career development

Professor Frédéric Nlemvo Ndonzuau
诺欧商学院战略与创业系主任
比利时政府部长的部门工作人员
研究领域:国际企业家精神,企业家精神与区域发展,孵化器与学术分拆,企业成长与模型,营销创新,公司治理,企业家精神与新世代。
Dean of Strategy and Entrepreneurship Department, NEOMA Business School
Belgian government ministerial staff
Research areas: international entrepreneurship, entrepreneurship and regional development, incubators and academic spin-offs, corporate growth and models, marketing innovation, corporate governance, entrepreneurship and new generations

Professor Adilson BORGES
法国诺欧商学院信息科研中心市场营销的教授、副院长
研究方向: 消费者行为,零售营销,社会营销。
Professor of Marketing at Information Technology Research Center Associate Dean of NEOMA Business School
Research areas: consumer behaviour, retail marketing, social marketing

Page 22

法国诺欧商学院-DCM文化产业管理博士项目对课程所配备的中方导师也极为重视。这一点极大地提高了教学质量与专业匹配度。导师不仅在学术上拥有很高的专业能力,还能够将丰富的实战经验与理论结合起来,使课程更具专业性,针对性与实战性。
The NEOMA DCM program also attaches great importance to Chinese tutors, which improves markedly the matching degree between the quality of teaching and major. The tutors not only have a high academic ability, but also combine rich practical experience with theory to make the course more professional, targeted and practical.

吴承忠 教授
Professor Chengzhong Wu
对外经济贸易大学文化与休闲产业研究中心主任
公共事业管理系(文化产业管理系)科研主任
研究领域:文化产业规划与政策、休闲产业规划与政策、旅游规划与政策、文化经济学、创意经济、文化遗产经济与管理、文化产业基础理论。
Director of the Centre of Culture and Leisure Industry, University of International Business and Economics
Research Director of Public Administration Department (Cultural Management Department)
Research areas: cultural industry planning and policy, leisure industry planning and policy, tourism planning and policy, cultural economics, creative economy, economy and management of cultural heritage, basic theory of cultural industry.

陈鹏 教授
Professor Peng Chen
南开大学传播学系主任、研究生导师
新闻传播学博士后
理论经济学博士后
研究领域:传播理论与方法、传媒经济制度研究、新媒体产业与舆情分析、影视内容管理等。
Dean and  Graduate Supervisor of  Communication Department, Nankai University,
Postdoctor in journalism and communication
Postdoctor in theoretical economics
Research areas: communication theory and methods, media economic system research, new media industry and public opinion analysis, film and television content management.

陈德智  教授
Professor Dezhi Chen
上海交通大学安泰经济与管理学院创新与战略系副教授,博士生导师
研究领域:战略管理,人力资源管理,创业与创新管理。
Associate Professor and Ph.D. supervisor of Innovation and Strategy Department in Antai College of Economics and Management, Shanghai Jiaotong University
Research areas: strategic management, human resource management,
entrepreneurship&innovation management

顾庆良 教授
Professor Qingliang Gu
东华大学管理学院教授,博士生导师
纺织经济研究所执行所长
国家发改委特聘行业专家
世界贸易组织(WTO)项目专家
国际劳工组织(ILO)项目专家
研究领域:市场营销、产业经济、企业战略。
Professor and Ph. D Supervisor of Management Department, Donghua University,
Executive director of the Institute of Textile Economics Research
Distinguished industry expert of National Development and Reform Commission
Project expert of World Trade Organization (WTO)
Project expert of International Labour Organization (ILO)
Research areas: marketing, industrial economy, corporate strategy.

薛岩 教授
Professor Yan Xue
北京大学软件与微电子学院教授,博士生导师
国际项目管理协会(IPMA)副主席、认证委员会委员
研究领域:项目管理,项目组合管理,项目价值管理,企业项目管理及项目评估技术。
Professor, Ph.D. Supervisor of the School of Software and Microelectronics in Peking University
Vice Chairman of the International Project Management Association (IPMA), Member of the Certification Committee
Research areas: project management, project portfolio management, project value management, enterprise project management and project evaluation techniques.

Page 23

智库专家
Expert of Think Tank
学术研究督导--蒋悦伟
Academic Research Supervisor
世界终身教育委员会(联合国教科文组织)亚洲区主席
欧洲大学联盟副主席
GDA全球工商管理博士联合会理事长
协进教育集团董事局主席
Chairman of Asia of the World Committee for Lifelong Education (UNESCO)
Vice-President of European University Union
Chairman of Global DBA Association
Chairman of the Board of Co-Progress Education Group

项目顾问 -- 路海波
Program Consultant - Lu Haibo
DCM文化产业管理博士项目顾问
中央戏剧学院电影电视系主任、教授
中国艺术研究院博士生导师
五个一"工程奖评委
Program Consultant of DCM Program
Dean and Professor, Department of Film and Television, Central Academy of Drama
Doctoral Supervisor, Chinese National Academy of Arts
Member of "Five-One Project" Award Review Committee

产业赋能督导--李斌
Industrial Empowerment Supervisor
CPMC投资服务中心执行总裁
深圳市协进教育科技有限公司执行总裁
国家级标准制定专家--中国文化新经济标准开发研究委员会专家委员
知名211大学研究员--上海大学文化新经济研究院研究员
CEO of CPMC Investment Service Centre
CEO of Shenzhen Co-Progress Education Technology Co., Ltd
National Standards-setting Expert - Expert Member of Research Committee of China Culture New Economic Standards Development
Researcher of famous 211 University - Researcher of the Institute of Culture and New Economics, Shanghai University

Page 24

毕业要求
How to graduate

论文安排
Thesis arrangement
学员需要完成一篇具有博士水准的论文,所选课题需要兼具学术和实践意义。 论文书面文件的语言必须是英文。学员可使用中文撰写,并自行翻译成英文。论文答辩时尽可能使用英文。学术中心将根据学员的研究课题,安排相对应的中法两名导师。并将紧密跟踪学员的论文进度,确保学员能够顺利完成论文及答辩。
Participants are required to complete a doctoral-level paper, and the selected topics need to be both academic and practical. The language of the paper must be in English. Students can write in Chinese and translate it into English. In the defence of the thesis, students should use English as much as possible. The academic centre will respectively arrange a Chinese tutor and a French tutor for each student according to their research topics. The progress of the students' paper will be closely tracked to ensure that the students can successfully complete the thesis and defense in time.

学位证书
在得到诺欧商学院学位评审委员会的认可后,学员将获得由诺欧商学院颁发的 文化产业工商管理博士学位证书。
Diploma
Upon recognition of the Degree Review Committee of NEOMA Business School, students will receive a Doctorate in Business Administration in Cultural Management issued by NEOMA Business School.

Page 25

如何申请
How to Join Us

申请条件
Application Conditions

申请诺欧DCM文化产业管理博士项目,申请人需符合以下条件中的一项:
To apply for a NEOMA DCM program, the applicant must meet one of the following requirements:

√ 获得管理或文化相关领域的硕士学位,拥有最少5年以上管理经验。
√ A master's degree in management or culture related fields with at least 5 years of management experience;
√ 获得非管理或文化相关领域的硕士学位,拥有最少10年以上管理经验。
√ A master's degree in non-management or non-culture related fields with at least 10 years of management experience.

申请材料
Application Materials

递交材料
Submit the materials
提交报名表等相关材料
Submit the registration form and other related materials

必交材料
Compulsory materials:
1. 报名表(中英文各一份)
1. Registration form (one in both Chinese and English)
2. 身份证和护照复印件
2. Copy of ID card and passport
3. 最高学位证书复印件
3. A copy of the highest degree certificate
4. 个人标准 2 寸证件照 4 张
5. Standard 2-inch ID photo x4

附加材料(特别申请必须提交)
Additional materials (for special application)
1.推荐信(2封)
1. Two recommendation letters
2.其它研习经历
2. Other study experiences
3.奖励荣誉
3. Awards and honor
4.英语等级考试证明
4. English proficiency certificates
5.研究课题(中英文各一份)
6.Research topics (one in both Chinese and English)

面试录取
Interview Admission

入学面试
Admission interview
入学动机
Entry motivation
工作经验
Work experience
研究方向
Research direction

录取通知
Admission notification
发放录取通知书
Issue an admission letter
缴费通知函
Tuition notification

缴费注册
Registration

完成学习注册
Complete the registration process

申请条件--约10个工作日(About 10 working days
)--申请材料--约10个工作日(About 10 working days
)--免试录取--约10个工作日(About 10 working days
)--缴费注册

DCM项目办会将对您的报名申请材料和面试结果进行审核,并根据当年报考考生的总体情况,作出个人综合报考条件的评估和总体比较。在录取过程中,申请条件是否符合很重要,但不是唯一参 考标准,所有相关的因素都会影响到最终决策。申请人应通过报名表充分展示自己的优势、工作成就等,并应着重阐述与众不同的方面。
诺欧博士项目的申请人都具备很高的素质条件,所以我们力求所招收的学员具备卓越的领导能 力和出色的学习能力,能够分享丰富的管理经验和多元的人生体验。
The DCM program office will review your application materials and interview results, and make an assessment and overall comparison of the individual's comprehensive application conditions based on the overall situation of all the candidates. In the admission process, it is important for applicants to meet the application requirements, however, it is not the only criteria we refer to. All relevant factors will affect the final decision. Applicants should fully demonstrate their strengths, work achievements, etc. through the registration form, and applicants are encouraged to emphasize more on their distinctive advantages.
Applicants for the NEOMA Program are mostly highly competitive, so we strive to enroll students with excellent leadership and learning skills, who are also willing to share abundant management experience and diverse life stories.

Page 26

校友资源
Alumni Resources
GDA(全球工商管理博士联合会)
全球工商管理博士联合会 GLOBAL DBA ASSOCIATION(简称GDA), 法国诺欧商学院为该委员会主要成员之一。联合会致力于联合全球多所高校,建立与加强成员之间联系,增进校友之间友谊;促进不同国家不同地域的博士学员之间的学术交流;服务并支持博士学员的事业发展;推动博士教学及其他学术标准制定,推广博士研究成果;凝聚博士学员践行世界终身教育事业,共同建设全球学产研融生态圈。
EMSS(管理思想践行学会)
管理思想践行学会(Engaged Management Scholarship Society), 是注册于英国伦敦的非盈利学术组织,旨在搭建研究平台,凝聚学术力量, 推动交流合作,传播研究成果;从而更深入地在文化多样性的背景下, 研究中欧企业成功的商业模型和内在机制,并推动中国企业管理理论创新, 总结中国管理特色,构建中国管理模式,传播中国文化管理理念,扩大中国企业影响力。该学会的主要成员是以博士或准博士学员为主体的企业家以及从事管理学研究、注重理论与实践相结合的学者。
CMA(世界终身教育委员会)
世界终身教育委员会(CMA,全称Comit Mondial pour les Apprentissages tout au long de la vie),是一个法国非营利性协会,由联合国教科文组织大会主席和包括中国人在内的国际小组共同创建。它是联合国教科文组织的正式合作伙伴。其组织目标是与个人、组织以及公共部门,共同促进终身学习。入会后学享有关于终身学习的指导建议以及寻找商业伙伴,探求商业合作,参与国际项目的机会。

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